Every new era of cannabis development will have its turning point. The first was cannabinoids, followed by concentrates, and the spotlight is now on Terpenes, the aromatic compounds that give cannabis its identity. Of them, Cannabis terpenes derived from cannabis have become the most sought-after ingredient in the market not only because of their flavor but also for their authenticity in products.
Why Terpenes from Cannabis are Changing Expectations
For decades, brands used botanical blends to make cannabis-like strains. Blends of lavender, citrus or pine can mimic the profile of a strain, but aren’t able to convey its fullness. Today, cannabis-derived terpenes set an entirely new standard. Extracted directly from cannabis and hemp plants, they offer a full-spectrum aroma that mirrors the living flower.
Image credit: massterpenes.com
The difference is apparent to people who consume it. Instead of tasting like “blueberry candy” or “artificial lemons,” these terpenes deliver the earthy, resinous and often sharp notes that marijuana enthusiasts immediately recognize. This authenticity is one reason why many brands are turning to Cannabis Terpenes derived from Cannabis instead of synthetic ones.
Live Resin Terpenes are gaining popularity
One of the most innovative developments is the introduction of live resin terpenes. As opposed to traditional methods involving dried plant material, live resin extraction begins with flash-frozen, fresh cannabis. It preserves volatile compounds typically removed during drying.
It creates an terpene mixture that is so vibrant that it’s as if you breathe the essence of freshly harvested plants. It means that manufacturers will be able to make products that have the highest taste and smell. It’s a chance for customers to experience cannabis in the purest of forms, something even experienced users find impressive.
Live Terpenes: The Cold-Cure Revolution
Beyond live resins, the cold-cure extract opens new horizons. By lowering the heat applied during the process, cold curing protects delicate aromatic molecules which determine the character of each strain. The process of curing terpenes produces a “louder” and more pronounced scent, which provides an extra dimension to edibles or concentrates as well as vapes.
For brands, highlighting “cold-cured live Terpenes that have been cured by cold” on a label isn’t just a mere marketing strategy. It is a sign of quality and the assurance of authenticity that consumers are now beginning to demand.
Cannabis Derived Terpenes for Every Market
Not every producer needs the most powerful, highest-quality series. That’s why there are options available to choose from both Cannabis Derived Terpenes series (CDTs) and Hemp Derived Terpenes HDTs. CDTs are considered top-tier which is often compared to pure live resin, while HDTs provide an affordable entry point for smaller brands or for those who are transitioning from botanical Terpenes.
The flexibility of the market means there’s plenty of options for everyone, from small-scale craft extractors to large-scale manufacturers aiming at a mass market. This is an indication that the market for terpenes has matured. Genuine, high-end products aren’t just for luxury brands nowadays.
Terpene The authenticity of the product is crucial.
The authenticity of a product has more to do with trust than just taste. The consumer is more informed than ever before, researching and reviewing labels prior to buying. Cannabis-derived terpenes are a credible ingredient in many products because they are the true essence of cannabis and aren’t an imitation.
In a field that’s still struggling to overcome stigma and misinformation and misinformation, authenticity is the key to building trust. Whether it’s live resin terpenes capturing freshness or live terpenes showcasing delicate nuances, these ingredients are helping brands stand out while aligning with consumer demand for transparency.
Final Thoughts
Cannabis has always been about more than cannabinoids. It’s all about a full sensory experience, which includes the scent that fills the space and the flavor that lasts in the mouth and the subtle nuances that make each one unique. In embracing Cannabis Terpenes’ as sources of inspiration, producers can transcend imitation and into a future defined in authenticity.
Markets are proving that quality of terpenes can be upgraded as quickly as consumer’ expectations. With terpenes derived from Cannabis available for purchase across a range of levels each brand has the chance to elevate the quality of its products, and every consumer has the chance to taste cannabis the way it was intended to be experienced.