It’s the moment that each cannabis enthusiast is aware of the sharp, unmistakable aroma that comes out of the jar that is open flowers, or cracks in the seal of a brand new cart. There’s more to it than smell. It’s a sense of emotion, memory and mood all in one. Terpenes are the catalyst for this, and not any terpenes at all but those that are derived from the cannabis itself. Terpenes that are derived from cannabis, they are quickly becoming the secret ingredient to anyone who wants to improve the taste and authenticity as well as overall product quality.

Image credit: massterpenes.com

For a long time producers of cannabis products have relied heavily on botanicals terpenes for recreating the essence of the cannabis varieties. On paper, this seemed to make perfect sense. It was feasible to construct familiar strain profiles by removing limonene or pinene directly from oranges and pine trees. The reality didn’t always align with the promises. Terpene blends, although aromatic at first, often were not as deep, soulful and enduring power of the cannabis-derived counterparts. Worse, they degraded quickly and eventually smelt more like air freshener than fresh flower.

It’s here that cannabis Terpenes can make a big distinction. They are extracted directly from cannabis, they carry not just the predominant molecules that define the scent of a specific strain, but also the subtle supportive notes that botanicals simply cannot duplicate. Not only is it about the flavor however, it’s also about capturing the spirit and essence of the plant.

Live resin terpenes is an breakthrough that takes this to the next level. Instead of sourcing terpenes from dried or cured cannabis, they are extracted from the plants that are frozen right after harvest. This method of quick freezing secures volatile and delicate compounds, which otherwise would be lost. The result is a terpene profile that is more vibrant, deep and more like of what the original strain was intended to be.

The sensory benefits are obvious, but the impact of cannabis-derived terpenes goes beyond flavor. They aid in creating what’s known as the entourage. It is a nuanced interaction of cannabinoids with terpenes. This can have a profound impact on the overall product experience. For example, a formulation that contains true OG Kush terpenes may deliver a more familiar and balanced effects due to the supporting components preserved in the extract.

Transparency grows in demand as consumers are more knowledgeable. There’s no longer a need to only look for high THC levels. They read ingredient lists, look up their products, and search for cannabis-derived terpenes available with clear source information. Brands that meet this standard and have uncut, non-blended, specific strain terpene profiles are rewarded with industry credibility and customer loyalty.

This shift is particularly important in a world flooded with choices. With a myriad of products competing for attention, the edge shifts to those who are able to offer authenticity. Although synthetic and botanical flavors may catch a person’s attention initially, the experience of Terpenes derived from cannabis is what keeps them coming back.

Mass Terpenes emerged as a leading company in the cannabis industry. They offer live resins (resins derived from hemp) and hemp-derived line products that are created to suit different budgets while maintaining high-end quality. The CDT series is a favourite amongst extractors as well as vape makers and curious consumers who are all looking to get the purest form.

The end result isn’t just about aroma. It’s all about the connections. Terpenes can influence your experiences in a variety of ways beyond many people realize. Choosing pure cannabis terpenes means selecting clarity, depth, and a more authentic connection to the plant. It is this ingredient that may be the most powerful of all.